Powering everyone to make smarter financial decisions through meaningful and rewarding customer relationships 

Our Purpose

MoneySmart started out with the aim of empowering everyone with the information, tools and advice to make smarter financial decisions. We saw many consumers making poor decisions because they didn’t have access to the information they needed and were taken in by smooth talking sales people.

MoneySmart provides a financial comparison and content platform for consumers to make informed product choices across a range of banking, insurance and investment products. We do the hard work of compiling the information and facts to make it easy for you to compare and choose what’s best for you. We also provide financial advisory services for products such as mortgages, life and health insurance where people may need more support with their decision making and application process. 

Our vision at Bubblegum is to create the most desirable insurance products and experiences and become the winning digital insurance brand of the future.

Bubblegum was born out of a realisation that there is a huge gap between the expectations of today’s digital consumer and the insurance experience today. Digital innovation has transformed our behaviours and the way we order our taxis, groceries and food but the cumbersome insurance customer journey has remained largely unchanged. 

As MoneySmart, we decided we were in the best position to lead this change and decided to leverage our years of consumer insights to design great value insurance products and completely transform the digital experience. 

Where We're Going

Today, MoneySmart Group is one of South East Asia’s largest personal finance portals, helping millions of people on their journey to achieve their financial goals. 

As we continue to grow, we are looking to expand our footprint into new markets and improve and introduce new innovations that improve our customer experience and outcomes.

Our Brands / Markets & Presence

Senior Management Team

Vinod Nair
group ceo
Max Del Vita
chief product officer
Raymond Ong
Chief FINANCIAL officer
Abel Lee
general manager
(singapore & HONG KONG)
Rob Bier

Life at MoneySmart

Our company culture is what sets us apart. The environment at MoneySmart is open and collaborative. We have a diverse team from different backgrounds and perspectives and we want people who bring their authentic and best selves to work. We believe in winning together and having fun along the way.

Contact Us

Have any questions, comments, or feedback? We’d love to hear from you.

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